Logo design
Logos and brand marks: from research and concepts to final vector and usage rules.
- Client
- ELITIST
- Industry
- Logos / identity
- Stack
- Logo · Mark · Vector
- BG
- #0A0A0B
What this case shows.
Concrete skills in logo design.
About the project.
What's inside and how it was made.
tool
Illustrator
tool
Photoshop
tool
Figma
Logo and brand-mark design for the business goal: from market analysis and positioning to final vector and guidelines. We craft marks that read at any size, work on light and dark backgrounds and look equally good on signage, in an app and on packaging.
A logo is not a pretty picture, it's a working tool: it must be instantly recognizable, scale from favicon to facade and live for decades. We start with research — market, competitors, brand meanings. From the insights we offer several concept directions, the client picks one, and we take it to the final in vector.
We stress-test every mark: on light and dark backgrounds, in a single color, at thumbnail size, in mockups on real surfaces. The delivery is a file set (SVG / PNG / EPS) and a mini usage guide: clear-space, minimum size, forbidden distortions, brand colors.
In this case's hero you can switch the logo color — it's part of our pitch: showing how a mark holds the brand palette and stays itself on any background.
Related projects.
More work from the team across different directions.
Ready to discuss a project?
Describe the task — we'll get back within 24 hours with an estimate and proposals.