Design

DiamondsDiaz branding

Logo and brand book for household-chemicals holding DiamondsDiaz — umbrella over four brands.

Client: DiamondsDiaz
Industry: Household chemicals / manufacturing
Stack: Logo · Brand book · Identity

BG: #FFFFFF
LOGO: #0A0A0B

Advertising posters

Made without AI — back then it simply didn't exist.

About the project.

What's inside and how it was made.

tool

Illustrator

tool

Photoshop

tool

Figma

tool

InDesign

Corporate branding for DiamondsDiaz — a household-chemicals manufacturer with sub-brands (Wallner, Esviro, AKS, HoReCa) and exports abroad. Holding logo, color palette, typography and guidelines for corporate surfaces.

DiamondsDiaz is a household-chemicals holding with sub-brands Wallner, Esviro, AKS and HoReCa that run on their own on the shelf and in the B2B segment. The corporate identity had to act as an umbrella over all of them: live on B2B documentation, corporate decks and export materials without clashing with the individuality of each sub-brand.

We started with research on the holding's positioning and a competitor scan in the household-chemicals manufacturing market. From those insights we shaped three logo directions — Dante picked one, and we took it to the final in Illustrator. In parallel we assembled the palette and typography: brand tones, a dense display face for headlines and packaging, a readable body for documents.

Final delivery is a brand book in PDF and an asset pack in SVG/PNG/EPS. The guidelines cover logo usage rules (clear-space, minimum size, forbidden transforms), light and dark backgrounds, corporate documents, tags, packaging and social applications.