Ad films for MG Motors
Two films for MG Motors: a dynamic 3D showroom and a cinematic AI journey across Uzbekistan.
- Client
- MG Motors
- Industry
- Automotive brand
- Stack
- 3D · AI Video · Реклама
3D, racing-game style
An MG Cyberster showroom with a game UI and specs — modeled and rendered in Cinema 4D, Blender and After Effects.
About the project.
What's inside and how it was made.
tool
Cinema 4D
tool
Blender
tool
After Effects
tool
Veo 3.1
Two ad films for the MG Motors car brand — both with no film crew and no car fleet. One built in classic 3D (Cinema 4D, Blender, After Effects), the other with neural networks.
Each film has its own genre and its own technology. The first, in the spirit of a racing game, is built in classic 3D: the MG models, the showroom scene and the spec interface are modeled and rendered in Cinema 4D and Blender, with graphics and assembly in After Effects. The second is a cinematic journey of MG across recognizable locations in Uzbekistan, generated entirely with neural networks.
One thing unites them: not a single live shot. Both 3D and AI remove the most expensive parts of an ad — car rental, location trips and a shooting day; you can place a model in any setting and assemble a film for a fraction of a classic production budget.
How we built it
Two approaches, zero live shooting: classic 3D and neural nets.
Related projects.
More work from the team across different directions.
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